I just got mine and I'm so excited. It's generating a huge buzz right now so you've probably read about already- and if you haven't, you soon will. This small handheld device painlessly delivers heat to your hair follicles which instantly removes hair and over time reduces hair growth significantly. It's similar to what laser hair removal does but at a fraction of the cost and it works on all skin and hair shades. That's especially exciting for me since blonds can't benefit from laser hair removal. It retails for $250 and is sold at Sephora. I'll give a full review in a few weeks- until then check out their site and see what all the buzz is about.